I also developed Finders Keepers as the campaign kick-off: taking the idea of discovery beyond the screen and turning it into a real-world experience. Inspired by the anticipation of finding something you weren’t supposed to find but also putting the work towards getting it, Mammut goodies were packed, hidden, and revealed through clues, setting up the adventure before the contest even began
Summer looks different for everyone.
For Mammut’s “Your Kind of Summer” photo contest at Zooom Productions,
I developed the visual world behind a campaign built around that idea. From the key visual to the category system, I wanted the identity to feel personal, playful, and connected to the experience of discovering your own kind of summer. I developed the visual language across print, social, and digital, including the category stickers and layouts. I also handwrote each category directly into the Polaroid-style visuals, giving the system a more spontaneous and human feel.
